The sultan of shock, Howard Stern, has announced on his radio program that he will "devote his life" to making satellite radio a huge success; he has signed a five-year contract with Sirius (he has fifteen months left on his present Viacom contract), one of two satellite radio companies. He claims that terrestrial radio was killing him -- aww, the poor thing -- and that he needs the freedom of the new medium. Stern claims that Sirius is giving him three stations to program, one of which might be adult. Stern says this marks a victory over Clear Channel and the "religious kooks" who sought to take him off the radio. He promises to bury Clear Channel, his former employer. Interestingly, Stern made his announcement at twenty minutes to nine AM, when the stock market opens, promising to drive the price of Sirius stock up at the opening bell.